AI Insights · Timothy · October 2025
Top 5 Subscription Games Performance on Unified Platform in the US, Q3 2025
Explore the Q3 2025 performance of the top 5 subscription games in the US, with insights on downloads and active user trends from Sensor Tower.
In the third quarter of 2025, the top subscription games on a unified platform in the United States showed varying performance trends in terms of downloads and active users, according to data from Sensor Tower.
Squid Game: Unleashed experienced a significant decline in weekly downloads, starting at approximately 217K in early July and tapering off to around 7.8K by the end of September. Despite this decline, weekly active users saw an initial increase, peaking at about 281K mid-July before gradually decreasing to 134K.
Storyteller had a more stable trajectory with weekly downloads initially around 18.4K, rising to a peak of 37.2K in early August. Active users followed a similar trend, increasing to 98.3K in mid-August before settling at 58.5K by the end of the quarter.
World of Peppa Pig NETFLIX maintained a relatively steady download rate throughout the quarter, with numbers fluctuating around the 10K range. Active users showed a notable increase towards the end of the quarter, reaching 47.2K.
SpongeBob: Get Cooking saw a rise in downloads mid-quarter, reaching 21K in late July. Active users remained robust, with figures consistently around 500K, demonstrating strong engagement.
Meanwhile, Farming Simulator 23 NETFLIX observed a gradual decline in downloads from 12.9K at the start of July to 7.5K by the end of September. However, its active user base remained stable, hovering around 317K.
These insights highlight the diverse performance trends across top subscription games, providing a snapshot of user engagement and download activity. For more detailed analytics and insights, visit Sensor Tower.
